Yulong City New Town is a project to build a new town of a population of 40,000 in Lijiang, Winnan Province, China, and an old town of the ethnic tribe of Naxi. The old town is registered with the UNESCO World Heritage and has been attracting domestic and foreign visitors. In order to support tourism and encourage public-private partnership in the city development, the Winnan government staged an international design competition. The characters of the old town have been inherited into the design language of the new town; low-rise residences with store-front, lively street spaces, street scape under a backdrop of the snow-capped mountain, Lego blocks of buildings with various functions and shapes, and active use of natural elements. The design was selected for its interpretation of architectural vocabulary of the old castle water, stone and snow-covered mountain into a modern design.