Noon Square is located at the gateway to the major commercial district of Myungdong, Seoul. The project involved remodeling of Avatar building which was a face-lift of Cosmos Department Store originally built in December of 1970. The horizontal shopping street has been superimposed on to the elevation. A symbolic, transparent ‘Jewel Box’ on the corner signals entrance to Myundong. Elevation facing the shopping street mimics the street layout in its multi-dimensional grid with a pop-out box window expressing the lively context of its surroundings. The pop-out box houses a suspended elevator which takes visitors to directly to the upper floors, giving planar access to the vertically located shops. The rooftop garden taking up a part of the roof gives relaxation and fresh air to the visitors. Completed in 2009, the building has become the most frequently visited attraction in the area.